3G Shutdown is a MUST step for all MNOs!
September 21, 2023

This is not the first time we discussed the 3G Shutdown or Sunset topic, however, this time the numbers will talk 🙂

All UK mobile network operators have committed to closing their 3G networks.

  • Vodafone UK, like EE, is planning to switch off its 3G network in early 2024.
  • Three UK is planning to sunset its 3G network by the end of 2024 after a gradual phase-out.
  • Virgin Media O2 is looking likely to be the final MNO to shut off its 3G services.
  • EE will say goodbye to 3G in 2024 so that they can focus on strengthening their newer and more reliable 4G and 5G networks giving a better connectivity experience to our customers.

The Best Strategy to help in the 3G Sunset decision for MNO:

  1. Shut down in phases, you have to start by trial-city to switch off 3G and depend on only 2G,4G, and 5G to check the customer’s feedback on this region first.
  2. Study the 3G’s penetration in the network, as the below figure EE customers spend approximately 2.7% of their time connected to 3G networks according to Ofcom.
  3. Customer Awareness: as an MNO, you have to make a market campaign to distribute awareness about the impact of the 3G shutdown.
  4. Free 4G device Upgrade, MNO should offer the free option to upgrade to 4G or minimum cost for the customers.
  5. Education, MNO should offer good educational materials, especially for the elderly people.

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